The Challenges Facing Today S Sales Executives And Their Organizations Continue To Grow, But So Do The Expectations That They Will Find Ways To Overcome Them And Drive Consistent Sales Growth There Are No Simple Solutions To This Situation, But In This Thoroughly Updated Second Edition Of Sales Growth, Experts From McKinsey Company Build On Their Practical Blueprint For Achieving This Goal And Explore What World Class Sales Executives Are Doing Right Now To Find Growth And Capture It As Well As How They Are Creating The Capabilities To Keep Growing In The Future Based On Discussions Withthan 200 Of Today S Most Successful Global Sales Leaders From A Wide Array Of Organizations And Industries, Sales Growth Puts The Experiences Of These Professionals In Perspective And Offers Real Life Examples Of How They Ve Overcome The Challenges Encountered In The Quest For Growth The Book, Broken Down Into Five Overarching Strategies For Successful Sales Growth, Shares Valuable Lessons On Everything From How To Beat The Competition By Looking Forward, To Turning Deep Insights Into Simple Messages For The Front Line Page By Page, You Ll Learn How Sales Executives Are Digging Deeper Than Ever To Find Untapped Growth, Maximizing Emerging Markets Opportunities, And Powering Growth Through Digital Sales You Ll Also Discover What It Takes To Find Big Growth In Big Data, Develop The Right Sales DNA In Your Organization, And Improve Channel Performance Three New Chapters Look At Why Presales Deserveattention, How To Get The Most Out Of Marketing, And How Technology And Outsourcing Could Entirely Reshape The Sales Function Twenty New Standalone Interviews Have Been Added To Those From The First Edition, So There Are Now In Depth Insights From Sales Leaders At Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itau Unibanco, Lattice Engines, Mars, Merck, Nissan, P G, Pioneer Hi Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, And Wurth Their Stories, As Well As Numerous Case Studies, Touch On Some Of The Most Essential Elements Of Sales, From Adapting Channels To Meet Changing Customer Needs To Optimizing Sales Operations And Technology, Developing Sales Talent And Capabilities, And Effectively Leading The Way To Sales Growth Engaging And Informative, This Timely Book Details Proven Approaches To Tangible Top Line Growth And An Improved Bottom Line Created Specifically For Sales Executives, It Will Put You In A Better Position To Drive Sales Growth In Today S Competitive Market.
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- Sales Growth: Five Proven Strategies from the World's Sales Leaders
- McKinsey Company Inc
- 07 October 2019 McKinsey Company Inc