The New Typography



Since Its Initial Publication In Berlin In , Jan Tschichold S The New Typography Has Been Recognized As The Definitive Treatise On Book And Graphic Design In The Machine Age First Published In English In , With An Excellent Introduction By Robin Kinross, This New Edition Includes A Foreword By Rich Hendel, Who Considers Current Thinking About Tschichold S Life And WorkThe New Typography

Is a well-known author, some of his books are a fascination for readers like in the The New Typography book, this is one of the most wanted Jan Tschichold author readers around the world.

[Ebook] ➩ The New Typography Author Jan Tschichold – E17streets4all.co.uk
  • Paperback
  • 288 pages
  • The New Typography
  • Jan Tschichold
  • English
  • 06 January 2019
  • 0520250125

10 thoughts on “The New Typography

  1. says:

    Like many folks who have read this book, I was simultaneously impressed with the intellect and repulsed by the arrogance Mr Tschichold This book is enlightening and maddeningly annoying Nonetheless, it s essential reading to anyone who studies graphic design Feel free to skip the DIN charts in the back Yeesh.

  2. says:

    20 ,,, , ,, ,20 ,,, , ,, ,, 19 , ,, , , , ,, , 300, , , , ,

  3. says:

    Between 2.5 and 3 stars.Out of curiosity I picked this book What is typography Jan Tschichold published this book in 1920 almost a hundred years ago during a time when most of the newspapers, business letters, business cards basically any printed form of text was wild and not standardized For instance, the first letter of headlines would be ridiculously decorated and centered instead of placed to the left Business cards would appear in all types of different sizes instead of the now c Between 2.5 and 3 stars.Out of curiosity I picked this book What is typography Jan Tschichold published this book in 1920 almost a hundred years ago during a time when most of the newspapers, business letters, business cards basically any printed form of text was wild and not standardized For instance, the first letter of headlines would be ridiculously decorated and centered instead of placed to the left Business cards would appear in all types of different sizes instead of the now common A7 size Posters would include over five different font sizes and fonts So Tschichold advocated for standardization, functionality clarity instead of artistic decorations , bringing costs down, oh and did I mention standardization He openly criticizes the old ways and pushes for clear breaks from the past He also supported photography as a means for illustration to fulfill demands of readers that only want to skim texts and that expression should be reflective of the presence.As I read this, I wondered, what would Tschichold think of typography, advertisement, magazines, marketing, photoshop, and social media of today

  4. says:

    Kyle from work gave me this to read because I had told him about my book a week project and I am glad because this is clearly a CRITICAL MOMENT in graphic design that I ve never really gave much consideration to before but yeah true there must have been this volatile period of transition between the old gothic aesthetic and this new sleek look we describe as modern I will say this was very tough for me to get through Tschichold definitely has some valuable things to say but he s very arrogant Kyle from work gave me this to read because I had told him about my book a week project and I am glad because this is clearly a CRITICAL MOMENT in graphic design that I ve never really gave much consideration to before but yeah true there must have been this volatile period of transition between the old gothic aesthetic and this new sleek look we describe as modern I will say this was very tough for me to get through Tschichold definitely has some valuable things to say but he s very arrogant about his often extremely strict guidelines and SO redundant Sans serif Left Align Standardize I get it I think it s tough to judge because I m reading this nearly 100 years after it was written so times and norms are completely different now, but what I loved about this was the way it took me back on the timeline of graphic design and demonstrated what a design movement looks like and also made me realize that good design is completely relative That said, there were many examples in the book that still today so much later I found very impressive This book is definitely intended especially if you re reading it at this point for a super niche audience, so would only recommend to someone that s really jazzed on the history of typography and how graphic design came to be the way it is today Otherwise, I would say don t endure the struggle

  5. says:

    If you work with fonts, then I highly recommend this book One of the must read books for designers, artists and other art people Later, the author rethink his opinion, but there are still useful points in the book ,,, If you work with fonts, then I highly recommend this book One of the must read books for designers, artists and other art people Later, the author rethink his opinion, but there are still useful points in the book ,,,

  6. says:

    Quite an interesting book,so if you work in publishing and are able to understand Tschichold s influence in today s publications.Recommended to book designers and any people interested in the history of graphic design and typography I would even say an essensial book to understand where a lot of today s standards of design comes from

  7. says:

    The definitive manifesto for visual communication in the machine age, encapsulating the art historical moment when subjective romanticism gave way to streamlined objectivity, as befitting a new world in which only the collective union of precision and soul was then appropriate.

  8. says:

    If you have any interest in typography or graphic design, then this is one book you must read.Tschoichold is the originator of almost all the principles of modern type layout, heavily influenced by the Constructivist art of Kandinsky and Moholy Nagy The famed Swiss Movement merely implemented the guidelines he sets out in this book Any yet, he was largely written out of typographic history, because he later recanted and returned totraditional centered layouts and serif fonts He descri If you have any interest in typography or graphic design, then this is one book you must read.Tschoichold is the originator of almost all the principles of modern type layout, heavily influenced by the Constructivist art of Kandinsky and Moholy Nagy The famed Swiss Movement merely implemented the guidelines he sets out in this book Any yet, he was largely written out of typographic history, because he later recanted and returned totraditional centered layouts and serif fonts He described his early writings as too authoritarian, and given his experiences in Nazi Germany, this sat uncomfortably with him.The book is possibly the only early treatise on typography designed for practical use, not theoretical debate The book s examples are the normal stock in trade of any printer or designer letterheads, business cards, posters, all rendered in standard sans serif fonts usually Akzidenz Grotesk The before and after format shows you just how radical a change he proposed, and his examples would still be perfectly usable 80 years later

  9. says:

    This book is an interesting read from a design history standpoint It was originally written in 1928, by a 26 year old designer who abandoned many of the edicts within the following 5 years However, some of his ideas still hold true we should indeed design for today s technology rather than trying to force all that we can do today into yesterday s rigid confines Tschichold argued in favor of standardized paper sizes and using photos in design It s mind boggling in our time to think those th This book is an interesting read from a design history standpoint It was originally written in 1928, by a 26 year old designer who abandoned many of the edicts within the following 5 years However, some of his ideas still hold true we should indeed design for today s technology rather than trying to force all that we can do today into yesterday s rigid confines Tschichold argued in favor of standardized paper sizes and using photos in design It s mind boggling in our time to think those things were resisted when they were new It was fun to read Tschichold s early ideas on book design, knowing that he would go on to change book design as we still know it today through his work at Penguin

  10. says:

    The 1928 classic on modern typography is worth reading for those who are interested in the historical jump from classic book typography and advertising typography to how we think about type today Much of the book still hold relevance for typographers today, but the last part is a little dated It isof a manifesto to printers to standardize page and paper sizes which has already happened.03.16.08

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