Bright Lights, No City



The Hilarious Story Of Two Brothers, A Truckload Of Batteries, And A Brilliant Plan To Bring Light And New Business Opportunities To GhanaAt Age 47, Whit Alexander, The American Co Founder Of The Cranium Board Game, Decided To Start A New Business Selling Affordable Goods And Services To Low Income Villagers In Ghana, West Africa His Brother Max, A Journalist, Came Along To Tell The Story Neither Of Them Could Have Anticipated Just How Much Of An Adventure They D Find There.In Ghana, Whit S Initial Goal Is To Market A High Quality Rechargeable AA Battery That Off Grid Villagers Could Use To Power Their Flashlights And Radios, As Well As To Charge Their Cell Phones If Successful, He Planned To Grow A Larger For Profit Business Based On Those Batteries Creating A Trusted African Brand That Would Provide Life Enhancing Products, Services, And Jobs, Without Relying On Charity.Ghana, However, Presents Extraordinary Challenges, And The Brothers Wage Daily Battles Against Deadly Insects, Insane Driving Conditions, Unspeakable Food, Voodoo Priests, Corrupt Officials, Counterfeiters, And Ethnic Rivalries On Their Way To Success From Signing Up Customers Who Earn A Few Dollars A Month At Most To Training Employees With No Western Style Work Experience, The Brothers Quickly Learn That Starting A Business In Africa Requires Single Minded Focus, A Sense Of Humor, And A Lot Of Patience.Along The Way, Whit And Max Relive Their Own Childhood, Bickering Across The African Bush And Learning A Great Deal About Africans As Well As Themselves Irreverent, Hilarious, And Ultimately Inspiring, Bright Lights, No City Challenges Accepted Notions Of Charity, Shows The Power Of Broadening Your Horizons, And Suggests That There Is Hope And Opportunity In Africa.Praise For Bright Lights, No City An Affectionate, Good Hud And Finally Inspiring Account Of One American S Determination To Make Good Things Happen Kate Braestrup, New York Times Bestselling Author Of Here If You Need Me My Boss, Bill Gates, Coined The Phrase Creative Capitalism To Encourage The Use Of Market Forces To Address The Needs Of The Poor But My Friend, Whit Alexander, Moved Creative Capitalism From Ideas To Bold Practice Bright Lights, No City Will Scratch Your Travel Bug, Tickle Your Business Brain, And Touch Your Heart Patty Stonesifer, Former CEO Of The Bill Melinda Gates Foundation I Thoroughly Enjoyed This Adventure, Which Helps To Prove That What Much Of The Developing World Needs Is A Hand Up, Not A Hand Out John Wood, Founder Of Room To Read And Author Of Leaving Microsoft To Change The World I Loved, Loved, Loved Bright Lights, No City A Tour De Force Bravo It S Perceptive, Informative, Thoughtful, Engaging, Funny Carey Winfrey, Editor Emeritus, Smithsonian Magazine And Former Africa Correspondent, New York Times Max Alexander Has Woven A Compassionate And Oft Times Hilarious Tale Of The Brothers Alexander S Attempt To Save The World, One Rechargeable Battery At A Time If You Have Any Interest In A Great Story Or Helping The Other 4 Billion, Read This Book, Now W Hodding Carter, Author Of Westward Whoa And A Viking Voyage A Lyrically Written Universal Testimony To The Humanity That Binds All People Together On This Fragile Planet, Bright Lights, No City Is A Deeply Moving And Funny, Can T Put It Down Book Frank Schaeffer, Author Of Crazy For God This Book Is Filled With The Passion And Relentless Pursuit That It Takes To Make Dreams Come To Life, And Reminds You That It Takes Compassion, Luck, And Humor To Make History A Must Read For Every Entrepreneur Richard Tait, Co Founder, Cranium CEO, GalazoBright Lights, No City

Is a well-known author, some of his books are a fascination for readers like in the Bright Lights, No City book, this is one of the most wanted Max Alexander author readers around the world.

✅ Bright Lights, No City  pdf ✈ Author Max Alexander – E17streets4all.co.uk
  • Hardcover
  • 378 pages
  • Bright Lights, No City
  • Max Alexander
  • English
  • 13 October 2017
  • 1401324177

10 thoughts on “Bright Lights, No City

  1. says:

    I thoroughly liked this consistently fascinating and funny account of a smart, compassionate entrepreneur committed to starting a battery business in Ghana, Africa The founder is Whit Alexander, but his brother Max comes along for the ride, which is lucky for us Max s journalism and sharp eye for the interesting and absurd to Western eyes detail makes us want to read all about it Whit, a co inventor...

  2. says:

    Loved this book a great story of the Alexander brothers, their business adventure Whit s Burro Battery Brand enterprise in Ghana and reconneting as brothers It is an insightful and at times humours look at re...

  3. says:

    I left this book in the currently reading category but have never gotten around to taking the time to review it properly I might as well accept I am not going to and get something down.I bought this in Seattle several years ago when it was newly published The bookstore didn t know where to put it it was in with travel books It is really an informal business case study for Ghana I think the publisher didn t do the book much good with the title Bright Lights, No City An African Advent I left this book in the currently reading category but have never gotten around to taking the time to review it properly I might as well accept I am not going to and get something down.I bought this in Seattle several years ago when it was newly published The bookstore didn t know where to put it it was in with travel books It is really an informal business case study for Ghana I think the publisher didn t do the book much good with the title Bright Lights, No City An African Adventure on Bad Roads with a Brother and a Very Weird Business Plan Apparently the bright lights, not city part is intended to connect with their attempt to rent in effect rechargeable batteries in rural areas of the country, but this only came to me much I guess it is an adventure, but to then emphasize the bad roads aspect in the subtitle seems ill advised is that really the most striking thing about doing business in Africa The road trip aspect is secondary to the description of trying to...

  4. says:

    Wonderful writing a bit filled with facts for PURE entertainment, but that s what makes this book rich it really takes you past the stereotypes and statistics, and helps picture an africa that is both vibrant, innovative, and persevering. from the roads along which disconnected telephone lines pass over villages and outposts, to the cities that are crowded this is an africa I didn t know an emerging company read first 1 4, scanned the rest and the end du...

  5. says:

    I really enjoyed this look at Ghana, the beginnings of a U.S start up in Africa and the inherent challenges to success But just as much, I loved reading about my former boss, Whit Alexander The author, his brother, does an amazing job of capturing his voice, which brought this whol...

  6. says:

    This book was very intriguing, the plot is very good two brothers whom have not seen each other in awhile try to reconnect by selling batteries in Africa The humor was a nice touch so the readers would not get bored Although the beginning was boring was ...

  7. says:

    Max is continuously funny and the book really teaches a lot about what life is like for many in Ghana Some of the sections were really dry though, notably the copied emails about developing the lanterns.

  8. says:

    The book is very informative and somewhat interesting Although I ve never found these certain type of books intriguing this one was an exception It gives insights as to what life in Ghana is like and that was very entertaining.

  9. says:

    Interesting, humorous, engaging, informative Well written but an easy read I expected it to just be a funny fish out of water travel story, but actually it illustrates important lessons in business and marketing.

  10. says:

    Excellent book about one man s goal to not just help the people in Africa but to make that help sustainable in the form of rechargeable batteries Definitely a book worth reading.

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