[Ebook] ➬ Brandingpays ➫ Karen Kang – Globalization and social media have made the world smaller connected and infinitely competitive The world has changed Have you If you dont have the package that will take you to the next level of your Globalization and social media have made the world smaller connected and infinitely competitive The world has changed Have you If you dont have the package that will take you to the next level of your career you need to reinvent your personal brand.Brandingpays


Brandingpays PDF ò Hardcover
  • Hardcover
  • 207 pages
  • Brandingpays
  • Karen Kang
  • 28 December 2014
  • 9780988437500

10 thoughts on “Brandingpays

  1. says:

    Branding Pays The Five Step System to Reinvent Your Personal Brand By Karen KangAs a professional fiction author I came to this book both as a reviewer – and a consumer so the comments that follow are biased towards the solo author entrepreneur As Geoffrey Moore says in the Preface to this book – “Your job is to embrace the self marketing challenge The new business order does not in general have time or patience to discover the real you You must take the lead here regardless of how extroverted or introverted you may be It is simply part of your job”This has never been true that for authors who want their books to be discovered and enjoyed by as many readers as possible in an increasingly frantic scrabble for attention We are expected to be constantly looking for ways to reinvent ourselves for new career and market opportunities This reuires an understanding of market forces your own assets and a clear vision of who you are and the value you bring to the worldIn short – Brand Yourself or be left behindThese five steps work best if you have a specific goal you want to achieve – you need to know where you are heading on the Branding Journey Ask yourself these uestionsGoal Strategy Do I have a clear goal and a strategy and messages to achieve the brand that I want?Brand Relationships Do I have meaningful relationships with key influencers who affect my success? You need to develop relationships with key people who influence opinion in person and social mediaBrand Education Do I communicate my brand effectively and deliver on a consistent brand experience through my image personality messages and action?Brand Evidence Do I have evidence of both the cake – the benefits and experience and expertise you offer – and the icing – the emotional value in your personality your smile and image – of a strong brand?Figure out what areas you need to invest in to create your brand and deliver on your uniue value BE your brandThink of the iced cake as your complete brand Your technical core strengths are the cake How people connect with you emotionally is the icing – do you like you and can they trust you? You need both the cake and the icing to be a strong brandExample George Clooney Talented actor and director the cake and he is handsome and charming and a humanitarian activist the icingThink about your profession Who do you admire? What is the cake and the icing for those brands?The better you understand your current brand the easier it will be to develop a strategy to change it for the betterHere are my personal key learning elements from each chapter of this bookChapter 1 Take Charge of Your Personal Brand•Profitability and growth are the two best marketing programs any business can use to gain leadership Having the goods makes it a lot easier to brand yourself and get recognised But the key thing is to position what you have to your best competitive advantage•A personal brand is your image and your reputation to the world •Personal branding is the act of developing a strategy and actions to guide your brand But without a brand goal strategy and action plan personal branding becomes akin to baking a cake without a recipe•There are several personal branding myths including 1 Doing great work euals a great reputation You have to let people know what great work you are doing so you can be recognised for your value2 My bosscompany with market my brand Don’t be a victim – be your own brand manager and keep control3 Self promotion is boastful and bad This can be a cultural thing or personal preference Think of it as brand education where you share your uniue capabilities and educate the market about your value•Where communication flows both ways brands are engaging and memorable Chapter 2 Step 1 Positioning•Define your uniue value •Create a positioning statement which combines the needs of your target audience with what you can offer•This is your elevator pitch•For your target audience who wants or needs problem statement I am my product is category who provides value unlike the completion•Target audience? In positioning we are either solving a problem or enabling an opportunity or both•How can you provide the solution?•Why are you the best one to provide it? Share your knowledge – be recognised•How can you prove your value? Present the evidence that you can deliver•The key to great positioning is to put yourself in the shoes of the audience that you are trying to reachChapter 3 Step 2 MessagingDevelop the key elevator message that support one or two key elements•What do I do •Context and value of what you do•Evidence of that valueYou will need a different message for different audiencesChapter 4 Step 3 Brand Strategy•Put your cake and your icing together in the brand strategy platform Brand from the inside out for an authentic 360 brand •Core Values – technical skills and your strengths•What I love doing – soft skills•My life and career dreams short term and long term Expertise and experience•The icing is the personality the external image and emotional values you bring•Being able to articulate your brand image will help to keep you on track as you implement your brand in everything you do and say and relate to othersChapter 5 Step 4 Ecosystem•Define the influencer model for your brand ecosystem and develop a strategy for relationship building and management•We can message and promote our brands but in the end it is what others say about us that determines how we are perceivedChapter 6 Step 5 Action Plan•Develop an action plan that includes a brand improvement for both your cake and icing and brand communication so that your brand can be known and recognised•Your brand action plan should include steps to improve areas where you want to deliver your brand promise and steps to build awareness and recognition of your brand•If you are an entrepreneur your company’s brand positioning and messages must be very clear Your personal brand as a leader must demonstrate vision passion and driveChapter 7 360 Degree Branding – Vision Symbols Words and DeedsThis includes everything from your company logo and log line to your personal appearance and dress codeChapter 8 Portable Branding and Social Media Getting StartedThe importance of owning and managing your online profile is made clear in this chapter which goes through each of the social media options in turnKey learning points? Understand your business and your personal goals and focus your activities on a few key platforms rather than spreading yourself too thinSummaryThis is a densely packed book of detailed information and strategies designed to make you think through every aspect of your personal and company branding so that you can optimise what is already in place and improve each aspect in turn Comprehensive and detailed this book with take you step by step through action plans in every part of your branding strategyRecommended

  2. says:

    “Branding Pays The Five Step System to Reinvent Your Personal Brand” by Karen Kang is a great text on determining and implementing your personal brand to succeed in business Kang a recognized brand strategist and founder of BrandingPays LLC has put the knowledge she's gained through helping thousands of professionals with her uniue BrandingPays System for personal branding into book form with this guide to reinventing your personal brandThe text is well organized and laid out in a logical fashion It reminded me a bit of some of the business books I read in college There are plenty of graphs and charts to help illustrate Kang's points and each chapter ends with a summary and action listWhile the book sometimes feels aimed at those in corporate positions the advice contained in these chapters will also benefit the entrepreneur and small business owner too The book also contains a chapter on social media basics and I wish all young people and some older would read the parts about people not getting jobs because of what was posted on facebook Putting your best foot forward is important but it is not enough To get ahead today having a strategic approach to brand positioning and communication is critical Kang's five steps of positioning messages brand strategy ecosystems and having an action plan will help readers create the strategic plan to get ahead with a credible personal brand I recommend it to anyone wanting to create a brand or reinvent the personal brand they may have

  3. says:

    The book provided me what I was looking for an understanding of a Personal Branding framework Positioning Messaging Brand Strategy EcoSystem and the Action Plan 5 logical steps detailed by the author guided me in creating a personal branding portfolio of my own in less than 2 days

  4. says:

    A uick read and especially uick if you skim only the bolded stuff which is really all you need to do if you already have familiarity with the topic BrandingPays has some good reminders and good conceptual ideas for personal branding especially the cakeicing conceptsMy biggest criticism is that this book doesn't seem to understand who its audience is College kids trying to get a first job? Millennials trying to switch jobs? Older lifer types trying to rebrand themselves? Entrepreneurs? Politicians? It's trying to be too many things to too many audiences and because of that sort of misses its opportunity to be as impactful as it could be Overall not a must read but could be helpful if you're on a personal branding journey and don't know where to start

  5. says:

    This is a practical guide and useful for starters It’s a workbook and not something you read end to end I like how it gives a structure and the beginnings of a plan Weakness not specific on how to implement the plan ideas on mechanisms to implement website blog digital marketing there’s some basic comments on linkedin and blogging but now out of date

  6. says:

    Great short book definitely needs revisiting

  7. says:

    Behold a useful marketing book

  8. says:

    Excellent highly recommended for every body you don’t need to read other books on the same subject after this book

  9. says:

    Would you like to reinvent your brand? Do you need a new brand? Branding Pays is the perfect book for you Karen Kang has shown countless individuals and companies how to have an attractive brand Branding Pays shows readers how to describe their brands in a few sentences align their brands with their personal values how to achieve goals and develop leadership skills that fit their new brand She also has useful advice on savvy social marketingI found the examples from her business especially helpful Karen Kang tells how she helped a would be councillor win an election and a lawyer achieve a promotion She also has many other examplesKang even gives simple advice such as the importance of good posture and looking professionalThis book reuires careful study and I will need to write notes but it's certainly worth it

  10. says:

    This book is informative and practical I enjoyed reading it It gives real life methods to brand yourself to the world and gives you sheets to know how to reach your goal So all the best with branding yourself

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