His Brand of Beautiful



[EPUB] ✺ His Brand of Beautiful By Lily Malone – E17streets4all.co.uk When marketing strategist Tate Newell first meets wine executive Christina Clay he has one goal in mind tell Christina he won t design the new brand for Clay Wines Tell her Thanks but no thanks So lon When marketing strategist Tate Newell first meets wine executive Christina Clay he has one goal in mind tell Christina he won t design the new brand for Clay Wines Tell her Thanks but no thanks So long, good nightBut Tate is a sucker for a damsel in distress and when a diary mix up leaves Christina in his debt, it s Tate who gets than he bargained forWhat does a His Brand PDF \ resourceful girl do when the best marketing brain in the business won t play ball She bluffs She cheats And she ups the ante But when the stakes get too high, does anybody win Falling in love was never part of this branding brief.His Brand of Beautiful

Lily Malone is a journalist and freelance writer who discovered after years of writing facts for a living, writing romance was muchfunLily juggles writing with the needs of a young family, and when she isn t writing, she likes gardening, walking, wine, and walking in gardens sometimes with wineShe loves to hear from readers and you can visit Lily at lilymalonewordpress email her at lilymalone mail or connect with her His Brand PDF \ here on Goodreads or find and like her page on Facebook,.

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  • ebook
  • 213 pages
  • His Brand of Beautiful
  • Lily Malone
  • English
  • 26 October 2019
  • 0857990306

10 thoughts on “His Brand of Beautiful

  1. says:

    Could have been a 3.5 the heroine let me down This was a book I think many would enjoy It will have an exotic vibe for those of you who are not Australian, because it is set in South Australia As a Melbourne girl, we like to make jokes about Adelaide eg What is the best thing to come out of Adelaide The road to Melbourne but I actually like Adelaide, especially the beautiful old buildings they have retained in the CBD while we were busy tearing ours down and building skyscrapers I do Could have been a 3.5 the heroine let me down This was a book I think many would enjoy It will have an exotic vibe for those of you who are not Australian, because it is set in South Australia As a Melbourne girl, we like to make jokes about Adelaide eg What is the best thing to come out of Adelaide The road to Melbourne but I actually like Adelaide, especially the beautiful old buildings they have retained in the CBD while we were busy tearing ours down and building skyscrapers I do tend to avoid Australian settings because I look for escapism in my romance, and familiar territory doesn t fire my imagination in the same way Rural Australia seems a tad unexciting for me I also have to admit, I don t find Aussie men as romance heroes particularly exciting or sexy OK Hugh Jackman, maybe But a strong Aussie accent usually puts me off So the romance genre with Australian heroes is not generally my thing My idea of the outback Red dirt and a scary sandstorm Yup, I m a city gal.All the same, I gave this one a shot, and was very pleasantly surprised The writing was excellent great descriptive prose and good, realistic dialogue The mental images of Adelaide city and then the wild, rural scenery the author created were vivid, and I could almost taste the dust, hear the sounds and smell the scents of both bush and city alike The details of the winery business and the marketing campaign hence the word brand in the title, I am guessing, and I d never heard of cause marketing before were terrific Even the character of the sell out Liberal politician Liberals are our version of Republicans Conservatives was on point The author s research was meticulous.I was also impressed by the liberal use of Australian expressions, icons and brands no concessions made to American readers at all It was a nice change for me I am usually googling this stuff when I read American authors Characterisation was also strong, but the biggest problem for me was the heroine, Christina I just did not like her It s all very well for her best friend, and even the hero, Tate, to tell her she is selfish and manipulative And she certainly was But she did not seem to believe them and simply ignored these comments, going on her merry way, absolutely being both selfish and manipulative.The nail in her coffin for me was view spoiler her decision to use Tate to father the child she so desperately wanted without telling him This was not just unforgivable in terms of her relationship with him, but the ultimate selfish act, where a woman decides she wants a baby and does not ever think about what would be best for the baby hide spoiler.She was not even sorry for what she did, and it took her ages to realise just how wrong she had been in the way she went about things Even then, I remained unconvinced that she felt any true remorse or guilt She seemedworried that Tate would refuse to do the marketing for her new wine label The hero was a top bloke going with the Australian vernacular here for continuing to want her I also had a personal problem with the beef cattle element of the plot, and the discussion of live animal exports that Australia carries out I follow a plant based diet and have issues with the whole livestock industry in terms of cruelty and its devastating environmental impact on many parts of the world I struggled to be on the hero s side when he understandably went in to bat cricket expression for his beef farmer brother, after live exports were banned due to the exposure of the cruelty that took place both during transport and at the delivery point This was an actual fact it happened a few years ago.This will no doubt be much less of a problem for most readers, so I did not consider that when deciding on my rating It just meant it went onto my not my cup of tea shelf It was really the unlikeable heroine who lowered the rating for me

  2. says:

    His Brand of Beautiful is sweet romance between two people Christina Clay and Tate Newell who though they would never find someone to love Christina Clay is the CEO of Clay Wineries, and with her brother, Michael wants to launch new wine brand However, Christina needs to have a new brand name that would not clash with their father s name Handcrafted by Clay During Christina research into finding someone to develop their brand came across Outback Brand The owner of Outback Brand was Tate Ne His Brand of Beautiful is sweet romance between two people Christina Clay and Tate Newell who though they would never find someone to love Christina Clay is the CEO of Clay Wineries, and with her brother, Michael wants to launch new wine brand However, Christina needs to have a new brand name that would not clash with their father s name Handcrafted by Clay During Christina research into finding someone to develop their brand came across Outback Brand The owner of Outback Brand was Tate Newell, and he did not want to organise a brand for a Wine company Readers of His Brand of Beautiful will follow the way Christina talked Tate into developing their brand and on the way they fell in love.His Brand of Beautiful is the third book I have read of Lily Malone, and I have enjoyed all of them Lily Malone has a beautiful way of portraying her characters Also, Lily Malone intertwines her characters throughout the book Reading His Brand of Beautiful, you will learn about the other side of the live animal export industry argument and the consequences if the government banned live export His Brand of Beautiful will make the readers understand the importance of good marketing when launching a new product I recommend this book

  3. says:

    Christina Clay wants to start a new Australian wine brand and she wants the expertise of Tate Newell to be the marketing genius behind it Tate is very reluctant to take on Clay Wines account, he feels very strongly against Businesses with a Cause and Clay Wines is just such a business Until he meets Christina and is almost immediately intrigued and interested in an non business relationship To prove to himself that he s made the right decision about Christina and her wine company, Tate hig Christina Clay wants to start a new Australian wine brand and she wants the expertise of Tate Newell to be the marketing genius behind it Tate is very reluctant to take on Clay Wines account, he feels very strongly against Businesses with a Cause and Clay Wines is just such a business Until he meets Christina and is almost immediately intrigued and interested in an non business relationship To prove to himself that he s made the right decision about Christina and her wine company, Tate high jacks Christina into the Australian outback Quickly Christina proves herself to bethan just a pretty city girl and a corporate face The attraction between Christina and Tate is electrifying but Christina has lots of baggage and doesn t think she can ever truly love anyone but a baby She decides quickly that Tate is the perfect guy to give her a baby she needs but she doesn t let Tate in on her little plan.This was a very slow building story but I found myself completely captivated by the characters and plot right till the end Both Tate and Christina have personal demons they must resolve in order to have any semblance of a loving relationship, watching this development was enthralling Lily Malone paints an extremely colorful picture making His Brand of Beautiful jump off the pages.This ARC copy of His Brand of Beautiful was given to me by Harlequin Enterprises Australia Escape Publishing for a honest review This books publication date is March 1, 2013

  4. says:

    I love Lily Malone and enjoy her books immensely but this one not so much To state it concisely I didn t care for the story line There were aspects of it that troubled me but I will say noas not to give away what happens.

  5. says:

    I was impressed with this debut novel by Western Australian author, Lily Malone The writing flowed smoothly and the wonderful sense humour throughout the entire novel made it an enjoyable read I fell in love with Tate from his first scene He is mistaken for the male entertainment at a hen s night by the main character, Christina, however he is actually there in a business capacity to discuss branding opportunities for Christina s winery With good humour and aplomb, he helps Christina out o I was impressed with this debut novel by Western Australian author, Lily Malone The writing flowed smoothly and the wonderful sense humour throughout the entire novel made it an enjoyable read I fell in love with Tate from his first scene He is mistaken for the male entertainment at a hen s night by the main character, Christina, however he is actually there in a business capacity to discuss branding opportunities for Christina s winery With good humour and aplomb, he helps Christina out of a tight spot and the chemistry between them builds I pictured Tate as a down to earth Christian Grey but without the infamous Red Room He s handsome, a successful businessman, has trauma in his past, he knows how to charm and satisfy a lady and he can fly a plane Totally plausible in this story, given that he grew up on his parent s remote cattle station in Australia s outback I Liked Christina s character too A previous difficult relationship and the loss of a pregnancy, fibroid fertility issues and a biological clock ticking louder than Big Ben result in her using underhand tactics to fall pregnant with Tate Much of the story is set in rural Australia, alternating between an outback cattle station and a popular wine region, with a rally drive for charity adding to the rural flavour.Cause marketing and live animal exports are tied into the story, as is wine branding something I ve often wondered about when selecting one bottle out of the hundreds that are on offer I particularly enjoyed this aspect of the novel, given my love for Western Australia s own Margaret River wine region Overall, an enjoyable read and I m looking forward to reading Lily Malone s other titles already downloaded and waiting for me on my iBooks app

  6. says:

    I loved the writing clever word choices and humour in this story The whole wine branding idea tickled my fancy I could see the wine labels, the advertising campaign, the fun I could see myself buying and enjoying this wine This was a different kind of romance and I enjoyed it thoroughly.

  7. says:

    Christina Clay is determined to secure the best when it comes to marketing her family s new label of wine and the best in the business is Tate Newell But Tate has been dodging her calls for months, not willing to be taken in with the kind of cause marketing he s seen Christina and her family s vineyard embark on before.When they finally meet, Tate decides that he has to let Christina experience exactly what she wants for this new wine brand for it to be wild and outback and something th Christina Clay is determined to secure the best when it comes to marketing her family s new label of wine and the best in the business is Tate Newell But Tate has been dodging her calls for months, not willing to be taken in with the kind of cause marketing he s seen Christina and her family s vineyard embark on before.When they finally meet, Tate decides that he has to let Christina experience exactly what she wants for this new wine brand for it to be wild and outback and something that will turn Australian wine on its head He takes her camping on his family s remote cattle station, sure that city girl Christina with her leopard print shoes and scarves will run screaming in no time Instead, Tate finds himself reluctantly impressed at the fact that there sto Christina than he first assumed.Christina has decided that her clock is ticking she s almost 35 and medical complications may make it difficult for her to conceive She doesn t really have time to waste The attraction between her and Tate has been simmering during their camping experience and she plans to use that to her own advantage Tate is the perfect opportunity to give her what she wants a perfect brand for her new venture and also a baby She just doesn t plan on telling him about that last bit After all, once the branding is finished, she ll probably never see Tate again.Unfortunately it s not that easy Commitment shy Christina finds herself slipping into an easy relationship with Tate, despite the fact that she s keeping a secret from him But she doesn t want to get married and she doesn t want anything from him Christina has seen what happens when a woman has to sacrifice a part of themselves for someone else s happiness, to be responsible for that and she s not going down that path.His Brand Of Beautiful is a debut title set in South Australia, which I have to admit, was a nice diversion from the usual settings of the eastern states The first scene, in which the hero Tate is mistaken for the stripper that the heroine Christina has organised for her best friend s hens party is so fun and it had me quietly giggling to myself The attraction between Tate and Christina is almost immediate but things are complicated by the fact that Christina wants to hire Tate and Tate is reluctant to be hired by Christina He did some research and he s seen her committing funds to save an endangered tree frog and finds out that she s running in a marathon for breast cancer When Christina mentions her ideas for the new brand, Tate baulks He s definitely not into cause marketing where a company attaches itself to a cause such as saving cuddly koalas or freeing dolphins simply because it looks good and it leads topeople buying their product He s into conservation for the belief, the desire to do good, even if it isn t a particularly marketable cause When Christina says she wants the new image to be wild, Tate decides to show her wild.I really liked Tate as a character he was a very interesting mix of successful city businessman, with the degree and the business and the image and skills but also a rural man, who grew up on a very remote cattle station He was schooled through the School of the Air and has a real passion for the rugged Australian outback not the pretty variety, seen from a plane but the dusty, sweaty landscape where the flies are thick He wants someone in his life that he can share that side of him with and if Christina isn t it, she ll cut and run a mile early She reminds him of someone that he lost that was very dear to him and I think at times Tate fears too much about history repeating itself Which he actually has in common with Christina and they tend to butt heads with their decision making in that they don t so much make decisions as a couple but just order each other around.Christina was a character I had a bittrouble getting a handle on She s very generous, she s a good friend, she s passionate about her family s business and making it a success She has a fun and funky attitude to fashion but she s also at home in jeans, camping out However she was scarred by an incident in her childhood which tended to make her extremely selfish case in point being her desire to conceive a child with Tate without telling him That s a very low thing to do to a man The novel doesn t touch upon a lot of things such as child support being compulsory whether the father knew of the pregnancy etc or not which it is and the fact that relegating someone to that of a weekend dad, or no sort of dad at all, is a bit morally bankrupt Christina claims to want nothing from Tate, which is all well and good for her but what about the baby None of this really gets discussed properly or in depth enough for my liking Tate is mad at Christina once he finds out but he seems to get over that awfully quickly a little too quickly What Christina did really wasn t fair especially when it seemed like there was very little reason for her to be so underhanded about it She put herself first in just about everything and didn t show a lot of consideration towards Tate and there s only so much mileage you can get out of screwed up childhood with abandonment issues I did like that Christina was called out on her selfishness later in the book and forced to face the fact that she does do things without consulting other people or with little care for how it might affect them There comes a time when you have to grow up and let things go and realise that other people s choices are not your choices You don t necessarily need to live your life a certain way because of something someone else did a long time ago.Overall this was a lovely read with characters who have to face past losses and let them go in order to step forward into a new life together free of any baggage It s sweet and sexy at the same time and with some humour It s a very nice debut which promisesgood stories to come

  8. says:

    3.5 stars Review from the Author Well, this was an experience.About 7 or 8 years after I wrote this book, I decided on the encouragement of the very lovely Claire who d recently read it and told me she enjoyed it to re read His Brand Of Beautiful and it s been a very interesting ride, I can tell you.From the writer s perspective, I feel like I threw every idea, every metaphor and simile into this story it was just go go go, and to be honest, I wrote the story and for about 3 chapters I 3.5 stars Review from the Author Well, this was an experience.About 7 or 8 years after I wrote this book, I decided on the encouragement of the very lovely Claire who d recently read it and told me she enjoyed it to re read His Brand Of Beautiful and it s been a very interesting ride, I can tell you.From the writer s perspective, I feel like I threw every idea, every metaphor and simile into this story it was just go go go, and to be honest, I wrote the story and for about 3 chapters I had no idea who anyone was except Christina, Lacey Tate , and sometimes I wasn t even sure who was talking to whom, where they were, or what day it was.I feel like I threw every new chapter into a complete new setting and scene my poor readers must have needed the concentration and patience of a saint to work out what was going onThat said, things did improve By the time we got to the outback Australia scenes, I was really digging my work and even I thought the sex scenes were racy In fact, as I look back, I m pretty sure this is the sexiest of the stories I ve written I think I write less sex with each subsequent book Or less explicit sex, let s say.Now, all that said I did have a fun read I really really like the ending I just think I should have called the ending an epilogue instead of another chapter.So there we go any authors out there, try reading your first book and see what you think You have to let it settle though, or the experience won t work I think 5 years oris a decent stretch for the exercise Thanks Claire for encouraging me to buy my own book xx

  9. says:

    This may be Lily s first book, but I thought it was great, I loved it and couldn t put it down I loved the two main characters Tate and Christina and found that their relationship was fun, sexy, romantic and deep as well as them having some interesting hiccups along the way The secondary characters cemented my enjoyment of this story and allowed me to get to know the characters that bitI definitely recommend this fun sexy romance novel.

  10. says:

    His Brand of Beautiful is a debut contemporary romance for Lily Malone with Harlequin s fledgling digital imprint, Escape Christina Clay manages the family winery and has come up with an idea to expand the iconic company, but she needs the help of marketing guru Tate Newell to ensure a successful launch Tate isn t really interested in dealing with Christina and her company, her cause based advertising strategy doesn t align with his own principles, but he finds inspiration in the concept she f His Brand of Beautiful is a debut contemporary romance for Lily Malone with Harlequin s fledgling digital imprint, Escape Christina Clay manages the family winery and has come up with an idea to expand the iconic company, but she needs the help of marketing guru Tate Newell to ensure a successful launch Tate isn t really interested in dealing with Christina and her company, her cause based advertising strategy doesn t align with his own principles, but he finds inspiration in the concept she floats a wine label that reflects the wild side of Australia, and decides to give her a chance to show him just how wild she can be But Christina is not a woman easily tamed, when she wants something she goes all out to get it and Tate can give her everything she ever wanted.I really liked the chemistry between Christina and Tate, which is present from the first moment they meet They have a lot in common, including deep emotional scars after tragic loss and both are afraid of risking their hearts fully The author explores their fears well, it s evident a relationship between two such guarded people is never going to be easy Christina seems to swing wildly between two extremes, she is immensely generous at times but can also emotionally selfish This is evident particularly when Christina drops a bombshell on Tate and doesn t seem to understand his reaction to her manipulation To be honest I felt her obtuseness in this situation didn t really fit with her character I loved that Tate is a mixture of businessman and jackaroo He is easygoing and fair minded but no pushover His wounded heart ensures sympathy and his patience with Christina is admirable I thought he made an appealing romantic lead.There were two elements I struggled with, the first being Tate s comparisons between Christina and his dead sister Jolie that, initially at least, I found pretty creepy The second had to do with what I perceive as a gap in the storyline between Tate and Christina s first intimate encounter and Christina s bombshell Christina s personal goal is mentioned not at all during that period whereas I would expect it to be at the forefront of her mind and emphasised within the story.Overall however I did enjoy the book The sexual tension is well developed, the sex scenes are hot yet tasteful and love triumphs, despite all the obstacles.His Brand of Beautiful is an engaging romance that moves between suburban Adelaide and the South Australian Outback, and a nice first effort for romance fans to savour with a glass of good wine

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